Soren Godbersen,
Chief Growth Officer
Kaitlin possesses a wealth of tangible and intangible skills that make her an asset to any team. She has a keen design eye and highly refined aesthetics; an ability to quantitatively capture trends and marketing performance, even when quantitative measures are elusive; deep customer empathy; and the ability to communicate and collaborate in ways that propel teams forward.
Diogo Ordacowski,
Web Developer
Kaitlin is an expert at assessing tech solutions and ensuring all customer touchpoints are properly optimized. She’s usually ten steps ahead of marketers you’ve worked with. Her ability to uncover marketing opportunities are unmatched. She does a fantastic job at envisioning marketing outcomes and owning the roadmap towards its fruition. Every step of the way, Kaitlin will be there to support and to ensure forward momentum of projects.
Kellie Hughes,
Executive Vice President
Kaitlin possesses a rare mix of both technical ability and creative vision which consistently allowed our brands to continue to evolve. When presented with a challenge, Kaitlin found ways to meet the needs by looking for inspiration both internally and externally, and applying the latest technology available to achieve visually appealing results while maintaining or enhancing function.
Marketing Leadership
Case Studies
NOTABLE ROLL-OUTS:
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Raised AOV by 39%, AUM by 20%, and overall conversion funnel by 0.7%.
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Directly contributed to a 40.3% increase in new customer count in the first 6 months while keeping a consistent CAC.
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Achieved 10x the expected conversion rate for churned customers.
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21.7% increase in engagement rates directly contributed to media flight changes
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Automated comms changes resulting in a conversion rate averaging over 84%
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Full Town Hall events for VIP members including guest speakers, multi-day events, excursions, and flights/lodging
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Podcast flight strategy to increase brand awareness
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Rebrand GTM strategy to reduce churn
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Transactional SMS strategy for stronger LTV
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CCPA compliance and ADA WCAG 2.1 AA across 79+ websites
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RFP process for website design and video content
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ESG & DEI involvement and marketing strategy
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"Around here, however, we don’t look backwards for very long. We keep moving forward, opening up new doors and doing new things, because we're curious… and curiosity keeps leading us down new paths." —Walt Disney
kaitlinpurple@gmail.com | 503.750.3003
